Claude protocol
daxtil’s structured approach to B2B interviews and notes: role separation, quotation-first capture, and synthesis cards without invented statistics. See interview methods.
Reference
Research glossary
Shared language for daxtil’s Claude research method—so product, marketing, and field teams mean the same thing when they say friction, veto, or synthesis.
Decision-maker
A sponsor who can approve, delay, or veto spend. Distinct from operators who feel daily pain. Access paths are covered in decision-maker access.
Contact point
A concrete moment where buyers learn, compare, or stall—demo, RFP, security packet, peer thread. Mapped in contact-point mapping.
Friction pattern
A recurring stall observed across accounts (silent veto, proof mismatch, switching gravity, calendar politics). Catalogued in purchase friction patterns.
Claude synthesis
The write-up process that turns notes into pattern cards with evidence trails. Described in insight synthesis.
Positioning boundary
An explicit statement of what daxtil-style claims will not promise—especially ROI guarantees and fake sample math. Part of the positioning framework.
Market observation
Watching buying behavior in public surfaces—demos, communities, RFPs—before interviews confirm language. See market observation.
Veto power
Ability to stop a purchase without owning the day-to-day workflow. Often invisible until Claude interviews probe committee politics.
Method vs. misuse
| Term | Healthy use | Misuse to avoid |
|---|---|---|
| Claude notes | Quoted language with role tags | Paraphrase that flatters the roadmap |
| Pattern | Recurring across independent accounts | One vivid anecdote renamed as “the market” |
| Insight | Claim survivors can still recognize | Slogan written before fieldwork |
| Evidence | Interview + observation triangulation | Invented percentages and ROI guarantees |
Return to the hub for full methods, or jump into Claude interviews and synthesis to put these terms to work.